Open Innovation Forum

Are you interested in Open Innovation?

Do you want to learn from the successful strategies of the key players?

The Open Innovation Forum aims to provide a wide perspective on the present and future of Open Innovation when applied to the emergence and consolidation of corporate and startups ecosystems.
The recent increase in popularity of open ecosystems to foster innovation in organizations is one of the most dramatic changes in the way that companies compete. This reality implies profound changes in the way we face markets, develop new products & services, and manage talent. How to face those challenges, today and tomorrow, is the key question that the Open Innovation Forum is planning to explore.


2nd October, 2018

What’s Next in Open Innovation?

This plenary session offers a double reflection on the future of Open Innovation combining two complementary perspectives: emerging thinking and business.

The main goal is to clarify the emerging set of opportunities and challenges than the Open Innovation Ecosystem has to face in the close future.

09:45 - 10:30

How to thrive Innovation in the new landscape

  • Henry Chesbrough, University of California-BerkeleyKnown as the father of Open Innovation and director of the Garwood Center for Open Innovation
10:30 - 11:15

Innovating in real life: conversation between Mario Pardo & Henry Chesbrough

  • Mario Pardo. BBVA and Henry Chesbrough
11:15 - 11:45

Coffee Break

The Real Business Value of Open Innovation

In this second plenary session, a critical question will be addressed: what is the value offered by open innovation and its ecosystems to the companies. Three complementary open innovation experiences will be explored with key industry leaders that will share not only their open innovation strategy, but, more importantly, their visions and personal challenges.

The basic idea is to provide a very realistic approach to the value offered by open innovation with a very strong focus on the customer.

11:45 - 13:45

The Real Business Value of Open Innovation

  • Paul Misener, AmazonVP, Global Innovation Policy and Communications
  • Pau Contreras, SalesforceVice President, Strategic Innovation
  • Vish Sowani, VISAVice President, Innovation & Strategic Partnerships

Each one of the participants will share 15’ of their relevant cases, followed by a roundtable, guided by Federico Florez, Ferrovial and Miguel Arias, Telefónica.

13:45 - 15:30

Networking Lunch

A networking opportunity to meet relevant people by previous appointment.

Key Challenges for Open Innovation Success

Experience demonstrates that successful Open Innovation initiatives have to deal with some critical issues: talent management, new product/service development, the usage of new data-driven opportunities and open innovation management.

Each issue is a problem to be solved and an opportunity to be explored. The breakouts offer to the participants the opportunity to explore some of them, defining their own learning path choosing two breakouts from a catalogue of four.

Breakouts structure

Each breakout is a moderated discussion of three participants from the industry answering three basic questions:

  • What was your key initiative in open innovation?
  • What was right and what was wrong in your experience?
  • Key learnings and un-learnings (regarding previous assumptions)

During the discussion, Henry Chesbrough, will be invited to listen for a while in order to collect his personal impression on the discussion mood a starting material for the final discussion.

15:30 - 16:15 (Arena Stage)

The Talent Challenge

Open Innovation is providing an entirely new way to search, attract, engage and manage talent to organizations. This breakout explores three experiences and provides fresh approaches to this issue.

  • Aitor Larrabe, Ferrovial; Tim Hart, Oxentia; Lucia Chierchia, Gellify
16:30 - 17:15 (Arena Stage)

The Product/Services Challenge

Open Innovation has proved itself to be a very powerful tool for the redesign of new products, services and experiences. This breakout explores this pioneering application of open innovation and its potential for companies who are able to listen to their customers.

  • Jonas Jacobi, IBM; Paul Misener, AMAZON; VishSowani, VISA
15:30 - 16:15 (Playground Stage)

The Big Data Challenge

Open innovation offers a new way to create value using the new big data technologies and approaches. This breakout explores a new frontier to be considered by innovative firms exploring the concept of data-driven businesses.

  • Sebastian Krause, IBM; Javier Martinez, Google; Gabriel Perdiguero, IBERIA; Ismael Pulido, ENEL
16:30 - 17:15 (Playground Stage)

The Governance Challenge

How to create a governance model for open innovation is a critical success factor. Defining key roles, creating a specific organizational function and identifying the critical decision to be made and poorly solved challenges. This breakout provides a fresh perspective on the different governance frameworks suitable to be applied.

  • Rafael Fernandez, Ferrovial; Nabil Malouli, DHL; Paloma Castellano, Wayra

The Startup Challenge

Startups are the “new kind in the city” in the realm of open innovation. In this common breakout, startups are invited to show their unique perspective of their role in open innovation ecosystems, identifying demand and offer in a new collaboration model.

17:30 - 18:15

The Startup Challenge

  • Guided by: Marisol Menéndez from BBVA / The Bakery, and others TBD

Final Conclussions

Final Conclussions by Henry Chesbrough using his personal insight from the breakouts.

18:15 - 18:30

Final Conclussions

  • Henry Chesbrough, University of California-BerkeleyKnown as the father of Open Innovation and director of the Garwood Center for Open Innovation

Ecosystem partner


Organized By

Spain Startup
IE Business School

With the collaboration of


'Access to innovation through the key players of the ecosystem'


Best Practices


New concepts


Relevant topics

Open Innovation Forum

Are you interested in Open Innovation?

October 2nd, 1 day before South Summit from 9:30am - 4pm

Meet key players of the ecosystem while learning from the successful strategies of the biggest global corporations

Focused on business & innovation from an exclusive & c-level perspective

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