Guga Schifino

Head of Digital Transformation DX.CO

Chief of Digital Transformation in 4all Group; founder of Pier X, first marketplace phygital in Brazil; co-author of the e-book Next normal; Mentor in Fabrica do Futuro, coordinator of the digital transformation commission of the (ABF) Brazilian franchising association (ABF); partner of Fast Foward Experience FFX , company specialized in curating international events; International speaker specializing in behavior and consumption in the digital age of the Insperiencia agency, one of the largest speaker agencies in Brazil;