Jorge co founded Bluemove (now known as Ubeeqo) in 2010. Being the leading car sharing company in Spain, was sold to Europcar to be the pillar of its global division of carsharing. After Bluemove, he has been involved (founded, invested, mentored, etc.) in multiple entrepreneurial projects, including Tarkus Pharma Lab (Colombia), Vendi (UK), Próspera (Honduras), Cabify (Spain & LatAm), among others. Since 2020 he is co-founder and Chairman of Gibobs Allbanks, a Spanish Fintech-Proptech company specialized in financial intermediation.