Ruth is a curious, passionate and entrepreneurial professional, with more than 18 years of experience in innovation, creativity, marketing and digital transformation. She has collaborated in the construction of brands in multiple markets (Asia, Europe, LATAM, USA). In 2013, Ruth became the co-founder & CEO of the techno creativity agency, Estado Latente. Together with her dupla, the industrial engineer and creative Angel Alonso, Ruth has worked in more than 15 countries for clients around the world such as Netflix USA, Lego, KFC, Panama Tourism Authority, Samsung LATAM, Toyota LATAM, Cable & Wireless, Grupo Garnier LATAM, Boehringuer, Amgen, Copa Airlines, Panamanian National Television, Basque Culinary Center, and Zambón. Currently Ruth is completing her PHD focused on The impact of Artificial Intelligence on branding. She founded Cadiz AI, part of Spain AI a non-profit whose objectives are to democratize AI and to generate a greater impact on society. Additionally, Ruth co-founded ¨The AI Gang¨, a collective and artistic project, where she co-creates crypto art, fine art & video art with the artificial intelligence AIko trained by Ruth and her dupla. She currently leads the Artificial Intelligence and Branding module at the Master of Branding UCM, is a Professor of Innovation and Digitalization in the Master of Digital Business program at CEU and has created and lead Miami Ad School Hackathons in 22 countries. Ruth's holistic vision and understanding of the digital environment has been recognized at festivals such as Eurobest, WINA, Effie, Cannes and named TOP Digital agency by FICE festival after being the most awarded agency of Panama.