Sofia is the Head of Google for Startups for Europe, Middle East & Africa. Since the Google for Startups Campus opened in Madrid in 2015 it has generated a vibrant, transformative and collaborative community where entrepreneurs and tech startups can flourish and grow through meaningful connections, knowledge and unique opportunities.

On a mission to reach and support startups everywhere, Google for Startups is now offering online programs and opportunities for companies from diverse verticals, and stages of development. Before joining Google, Sofia was the founding partner and CEO of Spain Startup, organizing what has
become the leading startup conference in Southern Europe, The South Summit.

She holds a BA in International Business Administration, an MA in journalism from El Pais and an MBA from IE Business School and UCLA's Anderson School of Business. Sofia is a passionate community builder, a tireless doer and creative thinker. Previously a journalist, she pivoted and returned to Spain with a desire to help build and rebuild by fostering a strong startup ecosystem.