Coloma has been involved in social activism since he was 16 years old. He created Heura in 2017 to provide a solution that will make animal meat obsolete. A year later, he was awarded with the CVC Young Innovator Award and in 2019 he was recognised by Forbes as one of the “100 most creative people in business.” In 2020 Coloma was recognised as the best entrepreneur of the year by the magazine Emprendedores and AIJEC.