Patricia has +20 years international experience on M&S topics on multiple sectors. She was a Partner at McKinsey, CMO & CCO at Ono, largest Spanish Cable player, and VP of Brand and Cust. Experience at Vodafone Spain, and member of the Executive Committee. She is currently Partner at BCG, advising companies in Digital Marketing and Personalization. She is also an active Angel Investor, member of Angels4Women, Mentor at Endeavor and Senior Advisor of different entrepreneurs. Patricia is an Industrial Engineer and holds an MBA from Sloan– MIT.